How To Turn Your Patients Into Loyal Customers



When it comes to building your brand loyalty, creating relationships and building trust is imperative for success.  Remember the old saying, “people do business with people they know, like and trust.”

Nowhere is this statement truer than in the cannabis industry where patients may still be a little hesitant and nervous about walking into a dispensary.

The key to success is in the relationships.  Once you have created lasting relationships with your patients and you have earned their trust you will be able to easily gain their loyalty.  This will set you apart from the competition and give you a huge advantage.  Once you gain loyalty, you could have a customer for life.

Smart business owners know the advantage of customer loyalty and understand that the cost to acquire a new customer is far greater than the cost to keep an existing one.

Here are five simple ways for dispensary owners to turn their patients into loyal customers:



1- Over deliver value by listening and providing much needed information.

You are selling more than medicine.  You are selling an experience and most importantly you are selling knowledge, wisdom, and understanding and in many cases an ear to listen to what is ailing your customers.

Your patients are craving an experience that makes them feel special and heard.  They may be battling a terminal illness or severe and chronic pain.  They may not understand the ins and outs of medical marijuana including dosages, how to use different forms of medicine and how different products can help with different ailments.

If you provide a place where they feel heard and valued and provide information that will help with their ailments, they will come back time and time again.



2- Offer returning patients a discount on services.

Everyone loves a good deal.  Therefore, when a customer returns to your store it is a good idea to reward them for coming back.

You don’t have to break the bank with this; you can offer them a percentage off their bill or a free sample of an alternative product that may help their particular ailment.

Simply acknowledging that you appreciate their business and are thankful that they are returning to your store is a great way to encourage loyalty.



3- Give rewards for referrals.

Giving your current customers rewards for referring other patients to you is another way to show your appreciation for their business.  It’s also a great way to grow your database and help spread the word about your dispensary.



4-Engage with your patients across social media.

Engaging with your patients across social media not only gives them updates about the business but also gives them an inside scoop and behind-the-scenes look at what you are dealing with on any given day.

This engagement combined with delivering valuable information in the form of content will give your business a more human feel and will encourage patients to return again and again.



5- Authentically care about your patients.

Obviously you don’t want to seem fake when you interact with your patients. When you are working to build these relationships, make sure you and your bud tenders authentically care about your patients’ well being.

Remember that while you build your brand you want to build trusting relationships with your patients. If you truly want success you should not build one without the other. Your work to build lasting relationships with your patients will pay huge dividends in regards to the growth of your company.

You will be amazed how the little things add up when creating brand loyalty and turning patients into loyal customers.