Conscious Capitalism: We’re Not Assholes

Do you ever have those days where you feel like you can’t possibly build and grow a super successful business and still be conscious, spiritual and give a shit about the world?..

…Like somehow it’s bad to care about money and success?

Like we’re assholes for wanting to earn our Marijuana Millions?!!

Thankfully I broke through that mind F**K a few years ago but I still remember that old nagging chatter..

..That chatter that used to play out in my head calling me a shitty person for wanting to achieve success when so many are living without their basic needs met.  Like how could I possibly think about building a super successful business when people are starving for Christ Sake!

Yup! Super glad those days are behind me but I remember them vividly.  And just to be clear, just because I’ve finally reached a “certain level of success” (what does that even mean??) that doesn’t’ mean that i don’t give a shit about the world anymore.

If anything I care more deeply and now have more resources, power and time to actually make a difference.

But I digress….the point here is that consciousness and capitalism no longer need to be at odds with one another!

And here is the breakdown from the Conscious Capitalism website with my 2 cents added of course.

Higher Purpose

What is the purpose of the organization?  Why does it exist? What is the value the organization is creating in the world?

A conscious business has a purpose that inspires and motivates people, creates a better world and of course generates a profit because you can’t help the homeless if you’re also homeless!  Ya feel me?

“While making money is essential for the vitality and sustainability of a business, it is not the only or even the most important reason a business exists. Conscious businesses focus on their purpose beyond profit.”

Stakeholder Orientation

Unlike some businesses (ahhhem the unconscious ones) that only exist to turn a profit or maximize the ROI for stakeholders, conscious businesses focus on the entire business ecosystem, which includes creating value for their stakeholders while adding value to the world around them.  These businesses recognize that “without employees, customers, suppliers, funders, supportive communities and a life-sustaining ecosystem, there is no business. Conscious Business is a win-win-win proposition, which includes a healthy return to shareholders.”

Conscious Leadership

“Good leaders must first become good servants.” Who are you serving with your business?  If it’s only your self interests and not the interests of your customers, communities, employees and stakeholders then it’s likely that A) your business won’t be around very long and B) you’re NOT a Conscious Business.

Sorry but it’s true!

Conscious Culture

The conscious capitalism website focuses on employees and stakeholders but I believe the conscious culture has to extend to your customers (well duh) and the community at large.  Having a company culture that gives a shit about the greater world around you is super important in cannabis, which is an industry that was founded on changing and enhancing people’s lives.

“Conscious Culture is an energizing and unifying force, that truly brings a Conscious Business to life.”

And finally…

The Conscious Capitalism Credo:

“We believe that business is good because it creates value, it is ethical because it is based on voluntary exchange, it is noble because it can elevate our existence and it is heroic because it lifts people out of poverty and creates prosperity. Free enterprise capitalism is the most powerful system for social cooperation and human progress ever conceived. It is one of the most compelling ideas we humans have ever had. But we can aspire to even more.”

So keep shining!  And don’t worry you’re NOT and asshole for wanting to be super successful!