How To Turn Your Patients Into Loyal Customers

    When it comes to building your brand loyalty, creating relationships and building trust is imperative for success.  Remember the old saying, “people do business with people they know, like and trust.” Nowhere is this statement truer than in the cannabis industry where patients may still be a little hesitant and nervous about walking…

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Success Strategies To Keep Your Head In The Game

Entrepreneurs have to have guts.  Cannabis entrepreneurs have to have guts and cojones! Not only are we dealing with constantly changing rules and regulations but also an industry that really doesn’t have a whole lot of best practices to mirror. As a cannabis entrepreneur you have to be willing to blaze your own trail and…

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Email Marketing Works For Cannabis

For the past two decades email marketing has been an important marketing channel for all kinds of business, big and small. Despite the worry that the arrival of social media marketing and mobile smart devises would make email obsolete we are seeing that email marketing is alive and well. Companies are still receiving a substantial…

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Collaboration As a Success Tool

Making it as an entrepreneur requires a high-risk tolerance and a willingness to do things that your friends and family may not understand. Nowhere is this truer than the cannabis industry where we are not only dealing with a new market but also a product that is still federally illegal. Although a willingness to take…

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Use Content Marketing to Build Credibility & Grow Your Cannabusiness

If you’ve read any of my other columns or heard me speak at various cannabis events, you know I often like to remind people of the old adage: “people do business with people they know, like and trust.” This is obviously not a new concept. Most business owners understand the benefit of building trust with…

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Turn Socializing Into Profit at Networking Events

As a cannabusiness entrepreneur you may be overwhelmed by the insane amounts of conferences and networking events that you are invited to. The idea of networking, schmoozing and handing out business cards can be downright scary and awful for many people.  However, networking when done properly can be the fuel to the fire of your…

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Community Service As A Cannabis Public Relations Tool

When a new business invests in and implements a well thought out and sustained PR effort, the upside or ROI can incredibly valuable. But how do cannabusiness owners who are unable to engage in traditional public relations outreach such as sending samples of their product to various influencers, use PR to their advantage? Community service…

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Building A Cannabis Brand That Stands the Test of Time

As attitudes and policies continue to shift in favor of medical and recreational marijuana, we will see more and more marijuana businesses entering the market place.  Inevitably this means an increase in competition and a greater need for you to appeal to your target audience with a clear and concise brand strategy. Branding is one…

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How Do You Know When It’s Time to Outsource In Your Business?

Last week I wrote a piece about being blacklisted from YouTube and the perils of being an online entrepreneur. Sorry about the ranting and swearing in that post, sometimes you just gotta let it out. In that post I also included a video talking about the importance of asking for help in your business and…

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Getting Blacklisted from YouTube and The Perils of Being An Online Entrepreneur

Warning!  Swearing and ranting…keep reading only if you can deal with such things…   Well it happened and I have no idea why. Yup, just like that my account was terminated on YouTube with no explanation and no warning. But first here is a little background about me and my business. The facts: 1-    I…

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