Hey Mon! How Many Jobs Ya Got?

If you were a teenager or young adult in the 90s you may remember the TV show In Living Color and specifically the skit “Hey Mon!” where a West Indian family jokes about having more than three jobs. “Ya only got 3 jobs Mon…ya little lima bean!?!! Ya lazy!!” Being blessed enough to grow up…

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Failure May Be The Key To Success

How To Use Failure As A Tool For Success In Your Cannabusiness Many people have a natural fear of failure and the emotions that surround it.  It’s totally normal to want to avoid the stomachaches, sleepless nights and self-doubt that often occur when we fail.  However, what if failure could actually be a success tool…

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Don’t Let Your Cannabusiness Fail

According to Bloomberg, “8 out of 10 entrepreneurs who start businesses fail within the first 18 months.” That’s an 80% fail rate! Unfortunately the cannabis industry is no different.  For example, in Oregon medical marijuana dispensaries are closing down as quickly as they open. Just last month The Weedblog wrote an article stating that Oregon…

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Seriously! Stop Spamming Me!

To Use Email Marketing Effectively You Have To Stop Being A Spammer. Spam and bulk emailing have become a real problem in the cannabis industry. Not a day goes by where I don’t receive an unsolicited email from a cannabusiness owner or employee looking to sell me something or provide me with some kind of…

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You Need A Vacation!

Want To Be A Successful Cannabis Entrepreneur? Take A Vacation! Take a WHAAAAAT?  Wait, I can’t be serious! Oh but I am.  I recently came across an article about a study that the Harvard Business Review published back in 2009 titled “Making Time Off Predictable & Required” and it got me thinking about the old saying…

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Marketing Your Cannabusiness On A Shoestring Budget

If you’re one of the thousands of cannabusiness owners in full start-up mode and you’re building your business on a shoestring budget, marketing and advertising can seem like an overwhelming expense. However, with a little creativity and the willingness to put yourself out there you can grow your business and engage in strategic marketing activities…

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How To Turn Your Patients Into Loyal Customers

    When it comes to building your brand loyalty, creating relationships and building trust is imperative for success.  Remember the old saying, “people do business with people they know, like and trust.” Nowhere is this statement truer than in the cannabis industry where patients may still be a little hesitant and nervous about walking…

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Success Strategies To Keep Your Head In The Game

Entrepreneurs have to have guts.  Cannabis entrepreneurs have to have guts and cojones! Not only are we dealing with constantly changing rules and regulations but also an industry that really doesn’t have a whole lot of best practices to mirror. As a cannabis entrepreneur you have to be willing to blaze your own trail and…

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Email Marketing Works For Cannabis

For the past two decades email marketing has been an important marketing channel for all kinds of business, big and small. Despite the worry that the arrival of social media marketing and mobile smart devises would make email obsolete we are seeing that email marketing is alive and well. Companies are still receiving a substantial…

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Collaboration As a Success Tool

Making it as an entrepreneur requires a high-risk tolerance and a willingness to do things that your friends and family may not understand. Nowhere is this truer than the cannabis industry where we are not only dealing with a new market but also a product that is still federally illegal. Although a willingness to take…

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