Easy Brand Boosters for Your Cannabusiness

Once you’ve defined your Unique Awesomeness and have begun to think about how you will visually convey this unique awesomeness to your target audience, it’s time to build your cannabis brand and most importantly use your beautiful branding properly.   Remember your branding is not a set it and forget it component of your business! However,…

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Leading With Ego or Vision

    As a business owner with a big vision, it’s easy to let one’s ego take over and mistakenly think that no one else can implement the vision as well. Fortunately we all have the power of choice.  We can choose to step into the role of visionary leader, which involves trust and delegation. …

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Your Brand Promise & Childhood Shit

    When most people think of branding and in particular their brand promise, they think of the visual side of their brand; their logo, business cards, website and email signature just to name a few. News Flash! Your brand promise is actually way bigger than your logo and your website! Your brand promise to…

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Looking To Create Customer Loyalty?

  Looking to create customer loyalty? Get to know them! Why customer loyalty? When it comes to growing your business, customer engagement and loyalty is wildly important.  Customers who love your business provide a platform to grow from and offer you as a business owner an opportunity to provide more value and sell more products…

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I Bet You Love Tha Hustle!

    I’m willing to bet that you are 1000% committed to your cannabis business. So committed in fact that you may love (or think you love): Late nights. Early mornings. Long days. Short weekends. Quick lunches. Dinner at your desk. Skipped exercise classes. 23 projects on the back burner. 14 Chrome tabs open. 2,023…

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The World Needs Your Special Gift

    The world needs YOU… …Now more than ever. Maybe it’s just me? Maybe my days of unbridled optimism and idealism are over? Maybe I’m just getting old? But it sure feels like our world is pretty f**ked up right now. So maybe it’s time for all of us to quit freaking out and…

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Hey Mon! How Many Jobs Ya Got?

If you were a teenager or young adult in the 90s you may remember the TV show In Living Color and specifically the skit “Hey Mon!” where a West Indian family jokes about having more than three jobs. “Ya only got 3 jobs Mon…ya little lima bean!?!! Ya lazy!!” Being blessed enough to grow up…

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Failure May Be The Key To Success

How To Use Failure As A Tool For Success In Your Cannabusiness Many people have a natural fear of failure and the emotions that surround it.  It’s totally normal to want to avoid the stomachaches, sleepless nights and self-doubt that often occur when we fail.  However, what if failure could actually be a success tool…

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Don’t Let Your Cannabusiness Fail

According to Bloomberg, “8 out of 10 entrepreneurs who start businesses fail within the first 18 months.” That’s an 80% fail rate! Unfortunately the cannabis industry is no different.  For example, in Oregon medical marijuana dispensaries are closing down as quickly as they open. Just last month The Weedblog wrote an article stating that Oregon…

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Seriously! Stop Spamming Me!

To Use Email Marketing Effectively You Have To Stop Being A Spammer. Spam and bulk emailing have become a real problem in the cannabis industry. Not a day goes by where I don’t receive an unsolicited email from a cannabusiness owner or employee looking to sell me something or provide me with some kind of…

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