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How To Get The Attention You Deserve!

Public relations is an important component of your marketing and outreach efforts and should involve a clear and concise strategy. So how do cannabusiness owners who are unable to engage in traditional public relations outreach such as sending samples of their product to various influencers, use PR to their advantage? We get creative!  And why…

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Why Should I Do Business With You?

Why Should I Do Business With You? If you can’t answer this question then how can your prospects answer it? It all starts with your Unique Awesomeness aka your Unique Selling or Value Proposition. What makes you better and different than the competition and how can you convey this Unique Awesomeness to the world? Hold…

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Easy Brand Boosters for Your Cannabusiness

Once you’ve defined your Unique Awesomeness and have begun to think about how you will visually convey this unique awesomeness to your target audience, it’s time to build your cannabis brand and most importantly use your beautiful branding properly.   Remember your branding is not a set it and forget it component of your business!  …

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Leading With Ego or Vision

As a business owner with a big vision, it’s easy to let one’s ego take over and mistakenly think that no one else can implement the vision as well. Fortunately we all have the power of choice.  We can choose to step into the role of visionary leader, which involves trust and delegation.  Or, we…

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Your Brand Promise & Childhood Shit

When most people think of branding and in particular their brand promise, they think of the visual side of their brand; their logo, business cards, website and email signature just to name a few. News Flash! Your brand promise is actually way bigger than your logo and your website! Your brand promise to your customers…

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Looking To Create Customer Loyalty?

Looking to create customer loyalty? Get to know them! Why customer loyalty? When it comes to growing your business, customer engagement and loyalty is wildly important.  Customers who love your business provide a platform to grow from and offer you as a business owner an opportunity to provide more value and sell more products or…

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I Bet You Love Tha Hustle!

I’m willing to bet that you are 1000% committed to your cannabis business. So committed in fact that you may love (or think you love): Late nights. Early mornings. Long days. Short weekends. Quick lunches. Dinner at your desk. Skipped exercise classes. 23 projects on the back burner. 14 Chrome tabs open. 2,023 unread emails.…

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The World Needs Your Special Gift

The world needs YOU… …Now more than ever. Maybe it’s just me? Maybe my days of unbridled optimism and idealism are over? Maybe I’m just getting old? But it sure feels like our world is pretty f**ked up right now. So maybe it’s time for all of us to quit freaking out and get out…

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Hey Mon! How Many Jobs Ya Got?

If you were a teenager or young adult in the 90s you may remember the TV show In Living Color and specifically the skit “Hey Mon!” where a West Indian family jokes about having more than three jobs. “Ya only got 3 jobs Mon…ya little lima bean!?!! Ya lazy!!” Being blessed enough to grow up…

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Failure May Be The Key To Success

How To Use Failure As A Tool For Success In Your Cannabusiness Many people have a natural fear of failure and the emotions that surround it.  It’s totally normal to want to avoid the stomachaches, sleepless nights and self-doubt that often occur when we fail.  However, what if failure could actually be a success tool…

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