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Only One Side: LOVE

  There’s really not much more to say here.  LOVE is the ONLY way and there is ONLY ONE SIDE! Whether you are loving yourself, your neighbor or your customer, it is truly the only answer. Cannabis asks us to look more deeply into that love as she shows us her true power to heal…

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Fear As A Tail Wind

      Is anyone else obsessed with HBO’s The Defiant Ones?  If you’re not obsessed you should check it out because it’s sooooo good! The show details the rise of two of the greatest music legends of our time: Jimmy Iovine who is a very famous music producer (think John Lennon, Tom Petty, Bruce…

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How To Get The Attention You Deserve!

  Public relations is an important component of your marketing and outreach efforts and should involve a clear and concise strategy. So how do cannabusiness owners who are unable to engage in traditional public relations outreach such as sending samples of their product to various influencers, use PR to their advantage? We get creative!  And…

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Why Should I Do Business With You?

    Why Should I Do Business With You? If you can’t answer this question then how can your prospects answer it? It all starts with your Unique Awesomeness aka your Unique Selling or Value Proposition. What makes you better and different than the competition and how can you convey this Unique Awesomeness to the…

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Easy Brand Boosters for Your Cannabusiness

Once you’ve defined your Unique Awesomeness and have begun to think about how you will visually convey this unique awesomeness to your target audience, it’s time to build your cannabis brand and most importantly use your beautiful branding properly.   Remember your branding is not a set it and forget it component of your business! However,…

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Leading With Ego or Vision

    As a business owner with a big vision, it’s easy to let one’s ego take over and mistakenly think that no one else can implement the vision as well. Fortunately we all have the power of choice.  We can choose to step into the role of visionary leader, which involves trust and delegation. …

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Your Brand Promise & Childhood Shit

    When most people think of branding and in particular their brand promise, they think of the visual side of their brand; their logo, business cards, website and email signature just to name a few. News Flash! Your brand promise is actually way bigger than your logo and your website! Your brand promise to…

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Looking To Create Customer Loyalty?

  Looking to create customer loyalty? Get to know them! Why customer loyalty? When it comes to growing your business, customer engagement and loyalty is wildly important.  Customers who love your business provide a platform to grow from and offer you as a business owner an opportunity to provide more value and sell more products…

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I Bet You Love Tha Hustle!

    I’m willing to bet that you are 1000% committed to your cannabis business. So committed in fact that you may love (or think you love): Late nights. Early mornings. Long days. Short weekends. Quick lunches. Dinner at your desk. Skipped exercise classes. 23 projects on the back burner. 14 Chrome tabs open. 2,023…

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The World Needs Your Special Gift

    The world needs YOU… …Now more than ever. Maybe it’s just me? Maybe my days of unbridled optimism and idealism are over? Maybe I’m just getting old? But it sure feels like our world is pretty f**ked up right now. So maybe it’s time for all of us to quit freaking out and…

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