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Don’t Be Fake

Authenticity Equals Loyalty And Loyalty Equals Cash for Your Business Plain and simple. Aka Don’t Be Fake Brand authenticity is wildly important to consumers in today’s digitally over saturated society. Staying true to your brand, valuing your customers and showing that you care about more than your profits is just as important as the products…

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So Many F**k’n Hurdles

Wow being a business owner is challenging!  Add cannabis to the mix and it’s a God Damned Doozey!  Am I right? I feel like cannabis business owners are the toughest, bad-ass mo fo’s out there. Everyday there is a new hurdle and sometimes I feel like I’m going to crash right through all of them. …

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Conscious Capitalism: We’re Not Assholes

Do you ever have those days where you feel like you can’t possibly build and grow a super successful business and still be conscious, spiritual and give a shit about the world?.. …Like somehow it’s bad to care about money and success? Like we’re assholes for wanting to earn our Marijuana Millions?!! Thankfully I broke…

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Turning Darkness Into Day

  I just read an incredible article on Beth Woosley’s blog, “On Sitting in the Ash & Mourning with the World.” Right now the world is feeling quite apocalyptic and I, like many people, am feeling helpless, scared and sad.  I’ve done everything within my power to volunteer and donate to the causes, people and…

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Only One Side: LOVE

  There’s really not much more to say here.  LOVE is the ONLY way and there is ONLY ONE SIDE! Whether you are loving yourself, your neighbor or your customer, it is truly the only answer. Cannabis asks us to look more deeply into that love as she shows us her true power to heal…

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Fear As A Tail Wind

      Is anyone else obsessed with HBO’s The Defiant Ones?  If you’re not obsessed you should check it out because it’s sooooo good! The show details the rise of two of the greatest music legends of our time: Jimmy Iovine who is a very famous music producer (think John Lennon, Tom Petty, Bruce…

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How To Get The Attention You Deserve!

  Public relations is an important component of your marketing and outreach efforts and should involve a clear and concise strategy. So how do cannabusiness owners who are unable to engage in traditional public relations outreach such as sending samples of their product to various influencers, use PR to their advantage? We get creative!  And…

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Why Should I Do Business With You?

    Why Should I Do Business With You? If you can’t answer this question then how can your prospects answer it? It all starts with your Unique Awesomeness aka your Unique Selling or Value Proposition. What makes you better and different than the competition and how can you convey this Unique Awesomeness to the…

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Easy Brand Boosters for Your Cannabusiness

Once you’ve defined your Unique Awesomeness and have begun to think about how you will visually convey this unique awesomeness to your target audience, it’s time to build your cannabis brand and most importantly use your beautiful branding properly.   Remember your branding is not a set it and forget it component of your business! However,…

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Leading With Ego or Vision

    As a business owner with a big vision, it’s easy to let one’s ego take over and mistakenly think that no one else can implement the vision as well. Fortunately we all have the power of choice.  We can choose to step into the role of visionary leader, which involves trust and delegation. …

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